LIFE IS NOT PERFECT. LIFE IS NOT EASY. LIFE IS GOOD.

That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism. Optimism is not irrational cheerfulness or “blind” positivity.   It’s a pragmatic strategy for approaching life. Optimism empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a heck of a lot more fun.

Life is good is more than a brand: it is an attitude. Putting on a men’s or women’s original or new designed t-shirt puts a smile on your face and brings optimism to those you encounter. We strive to be the change we wish to see beginning with ourselves and our brand. Life According to Jake is a Life is Good Genuine Neighborhood Shop, carrying Life is Good Apparel for humans and pets, as well as other optimistic and pet-friendly merchandise.