Investigate the Rich Heritage of the Village Shops in Gatlinburg, TN

The Village Shops were designed to evoke the charm of a quaint European village. The families who developed the property traveled extensively, gathering architectural and cultural inspirations to incorporate into the design. They sourced unique materials, such as thick roofing slates, carved doors, antique trim moldings, and gas lighting fixtures from old homes, churches, and buildings that were being demolished, to create an authentic Old World atmosphere.

Unique Features

Just past traffic light #6 - adjacent to the Pancake Pantry - The Village Shops offers Gatlinburg’s most memorable shopping experience. Here you will find a collection of 27 unique shops, attractions, and eateries set in a quaint European village atmosphere. The brick pathways, abundant landscaping, authentic telephone booth and bubbling fountains provide both a tranquil escape from Parkway traffic and some of the best vacation photos ops in downtown! Tucked away in this quaint haven are specialty and gift shops, clothiers, galleries and restaurants that break away from the cookie cutter variety of retailers to which most of us have become accustomed. Whether you’re looking for Smoky Mountain or Gatlinburg souvenirs to commemorate your visit or something refreshing to eat or drink, you will find it here. Grab a Village directory as you enter the distinctive brick archway and discover the variety of unique boutiques and eateries. No visit to Gatlinburg is complete without a couple hours spent at The Village Shops. Be sure to visit each and every shop, and visit often!

1965
The search for a distinctive use of the property began.
An idea is born
The Village Shops 1967 Downtown Gatlinburg

The property for The Village Shops was purchased by two families who envisioned creating a unique shopping experience.

1968
Development of the first six shops started in December.
Construction begins
The Village Shops 1969 Downtown Gatlinburg

The Village Shops were designed to evoke the charm of a quaint European village. The families who developed the property traveled extensively, gathering architectural and cultural inspirations to incorporate into the design. They sourced unique materials, such as thick roofing slates, carved doors, antique trim moldings, and gas lighting fixtures from old homes, churches, and buildings that were being demolished, to create an authentic Old World atmosphere.

1970
The initial vision was realized.
Open to the public

 The first 19 shops were completed and opened to the public.

1982
Expanded
What you see today

The remaining 9 shops were added, bringing the total to 27 shops as it stands today.

2024
A Gatlinburg Tradition
The downtown destination

Visit our blog to read more about the history and vision of the iconic Village Shops in downtown Gatlinburg Tennessee.